White-Label WordPress Maintenance for Agencies
Pegasus Digital Crew provides white-label WordPress maintenance and technical support for agencies managing client websites. We handle agreed updates, backups, security checks and troubleshooting behind your agency’s brand, so your team can focus on client work and growth.
White-label WordPress maintenance is a service where a specialist provider handles updates, backups, security checks and technical support for an agency’s client websites, working behind the agency’s brand so the agency stays the client’s point of contact.
Established 2012
WordPress Maintenance
Website Security & Backups
Technical Support
Performance Monitoring
Your Brand Our Delivery
WordPress Maintenance Support for Growing Agencies
Maintenance is the work most agencies promise and few enjoy. It is recurring, it is unglamorous, and it tends to pile up exactly when new projects need attention. If any of the following sounds familiar, this service was built for you.
Maintenance Eats Billable Hours
Routine updates and checks take time away from work that earns more and that your team prefers doing.
Every Client Site Is a Separate Job
Updates, backups and checks multiply with each new website, and keeping track of them gets harder.
Technical Capacity Is Limited
Not every agency has a developer on hand when a plugin misbehaves.
Surprises Happen
A plugin conflict or a white screen after an update never arrives at a convenient moment.
Growth Stalls at the Maintenance Ceiling
Taking on more clients means hiring more people, and that is not always the right move.
A dedicated maintenance partner gives your agency a defined process for routine website care, helping your team manage recurring technical work as your client portfolio grows.
What Our White-Label WordPress Maintenance Includes
Each plan is agreed with you in writing before work starts. The tasks below describe the standard scope.
WordPress Core, Theme and Plugin Updates
We apply WordPress core, theme and plugin updates as part of the agreed maintenance process. Updates are handled with appropriate precautions to reduce compatibility risks and maintain website security.
Website Backups and Recovery Preparation
We confirm that backups are running, that they include both files and database, and that we know where to find them if a restore is needed.
Security Checks and Vulnerability Monitoring
We review sites for outdated components with known vulnerabilities, unexpected changes and signs of compromise.
Uptime and Website Functionality Checks
Where included in the agreed plan, we monitor availability and test critical functions such as contact forms, checkout flows and login.
Performance Checks and Routine Technical Maintenance
We look for common performance problems, including bloated plugins, oversized media and database clutter, and carry out routine housekeeping that keeps a site healthy.
Troubleshooting and Maintenance-Related Support
When a maintained website develops a technical issue, we investigate the cause and address problems within the agreed maintenance scope. Issues requiring additional development or recovery work are assessed separately.
What Sits Outside Standard Maintenance
Standard maintenance keeps a website healthy. It does not cover everything a website might need. The following are scoped and priced separately, and we always agree them with you before starting:
- New features, redesigns, custom development or content changes
- Complex recovery work, such as cleaning a hacked site or rebuilding after a failed migration
- Problems caused by third-party services, hosting faults or changes made outside our process
- Work on sites that have no usable backup or have been heavily modified without our knowledge
White-Label WordPress Maintenance Pricing
Straightforward monthly pricing for agencies that need reliable WordPress maintenance behind their own brand. Manage more client websites and benefit from lower per-website rates with an agreed maintenance scope.
| Websites Managed | Price Per Website | Discount vs. $59 |
|---|---|---|
| 1 Website For agencies starting out | $49 Per month | 17% off |
| 2–5 Websites For small client portfolios | $45 Per website/month | 24% off |
| 6–10 Websites For growing agencies | $39 Per website/month | 34% off |
| 11–20 Websites For established portfolios | $35 Per website/month | 41% off |
| 21+ Websites Pricing tailored to your portfolio | Custom quote Based on agreed scope | Negotiated |
What Your Agency Partnership Can Include
- WordPress core, theme and plugin updates
- Website backup status checks
- Routine security checks
- Maintenance-related troubleshooting within the agreed scope
- Reporting and escalation according to the agreed plan
- White-label delivery behind your agency's brand
Pricing terms: Prices are in USD per website per month. Volume pricing applies according to the number of websites covered by your agency agreement. Standard maintenance scope, reporting frequency, access arrangements and responsibilities are confirmed before the partnership begins. New features, redesigns, custom development, complex recovery, malware cleanup and emergency work outside the agreed scope are quoted separately and require your approval. Taxes, if applicable, are additional.
Tell us about your client portfolio and maintenance requirements. We will discuss the appropriate scope, reporting arrangements and pricing for your agency.
Discuss Agency PricingMaintenance Support That Works Behind Your Agency Brand
White-label should mean something practical, not just a logo swap. Here is how the arrangement works.
You Own the Client Relationship
Your client talks to you. We work for you.
White-Label Delivery and Client Communication
We work behind your agency’s brand according to the agreed partnership arrangement. Any direct communication with your clients follows the procedure you approve in advance.
Reporting and Escalation
Reporting and escalation are coordinated with your team. You decide who receives what, and when.
Confidentiality and NDA
We sign a Non-Disclosure Agreement (NDA) to support confidentiality and protect sensitive business and client information.
How Our White-Label Partnership Works
We agree on the maintenance scope, access arrangements and reporting process before work begins, so both teams understand their responsibilities.
Discuss Your Requirements
Tell us how many websites you manage, what technology they use, which maintenance tasks you need and how your team prefers to work.
Review Websites and Access
We establish authorised access, check backup arrangements and record the initial technical state of each site so we know the starting point.
Agree on Scope and Responsibilities
We confirm what is included, what is excluded, how reporting works and who to contact when something needs escalating.
Carry Out Maintenance
We perform the agreed work and check that critical website functions still behave as expected.
Report and Coordinate
We send the agreed updates to your agency and raise any issue that needs further work or your approval.
What Happens When a WordPress Update Causes an Issue?
Updates occasionally cause problems, even when handled carefully. A plugin may not be compatible with a new WordPress version, or a theme may rely on code that has changed. What matters is how clearly the problem is investigated and handled.
Here is our process:
Identify and Assess
We identify what is affected, such as a form, page layout, checkout or the entire website.
Review the Evidence
We check available backups, error logs and recent changes to understand what happened.
Investigate Conflicts
We examine plugin, theme and version compatibility to help identify the cause.
Restore or Recommend a Safe Route
Where feasible, we restore functionality. If a direct fix carries risk, we recommend a safer recovery approach and explain why.
Test and Report
We test the affected areas, report what went wrong and explain the outcome. Where appropriate, we recommend practical measures to reduce the risk of recurrence.
When It Becomes Separate Work
If resolving the issue requires custom code, replacing an abandoned plugin, rebuilding functionality or addressing damage unrelated to our maintenance work, we will explain this first. We then agree on the scope and price before proceeding. No surprise invoices.
Secure Access and Confidentiality for Agency Websites
Agencies trust us with access to their clients’ websites, and we treat that access as a responsibility, not a formality. We follow practical security measures to help protect website access and confidential information.
Authorised Accounts Only
We work through named user accounts created by you or your client, helping ensure website access is assigned to authorised individuals.
Least-Privilege Access
We request only the administrative permissions necessary to carry out the maintenance tasks agreed with your agency.
Secure Credentials and Backups
We share usernames and passwords through a secure channel. Website backups are stored both online and locally to support recovery when needed.
Access Revocation
When an engagement ends or a team member leaves, the relevant access is removed promptly to prevent unnecessary ongoing access.
Confidential Client Information
We handle website data only for maintenance purposes and in accordance with the applicable NDA or agreed confidentiality terms.
Security Incident Reporting
If we identify suspicious activity, unexpected website changes or a potential security issue during maintenance, we notify your agency promptly so the situation can be assessed and appropriate action agreed.
A Practical, Risk-Based Approach to Security
No maintenance provider can guarantee that a website will never be breached. Our approach is to reduce risk through appropriate access controls, timely updates and monitoring, and to notify your agency when we identify a potential security issue.
White-Label Maintenance Reporting and Escalation
Good reporting helps you demonstrate the value of maintenance to your clients. Depending on the agreed plan, reporting can cover completed work, website status, identified issues and actions required from your team.
Maintenance Activity Summary
Receive a summary of the maintenance tasks completed on your clients' websites, giving your team a clear record of the work performed.
Update and Backup Status
Review the reported status of WordPress, theme and plugin updates, along with backup status for each maintained website.
Issues Identified and Actions Taken
See the issues identified during maintenance and the actions taken to investigate, resolve or manage them.
Outstanding Issues and Next Steps
Identify unresolved issues, their current status and recommended next steps for further investigation or action.
Items Requiring Your Approval
Get a clear list of tasks or decisions that need your review or approval before additional work proceeds.
Reporting Format and Frequency
Reporting frequency, included details and available branding options are agreed with your agency before work begins. Additional reporting requirements can be discussed as part of the partnership scope.
Urgent Issues and Escalation
Before maintenance begins, we agree with your agency on how urgent issues should be reported and who should be contacted. When an urgent issue is identified, we use that agreed process rather than waiting for the next scheduled report.
Who Is This White-Label Service For?
This service is a good fit for:
Web Design and Development Agencies
Agencies that build WordPress sites and want a reliable partner for aftercare.
Digital Marketing and SEO Agencies
Agencies that manage client websites but do not employ developers.
UI/UX Design Agencies
Agencies that design website interfaces and user experiences and need a reliable WordPress partner for technical implementation, maintenance and ongoing support.
Freelance WordPress Professionals
Freelancers who look after several clients and cannot cover every technical task alone.
Agencies Needing Extra Technical Capacity
Agencies that need extra technical capacity without the cost and commitment of another hire.
When this service may not be the right fit: This service may not be suitable if you need unlimited development under a basic maintenance plan, prefer a provider that communicates directly with your clients under its own brand, or need support for websites built on platforms other than WordPress. We clarify scope and suitability before work begins.
WordPress Maintenance Experience and Project Examples
Pegasus Digital Crew provides WordPress and WooCommerce maintenance, security improvements and technical support for business websites. The anonymised examples below illustrate the types of work we undertake and the processes used across different website environments.
| Case study | Scope | Duration | Maintenance work |
|---|---|---|---|
| Multi-website professional services network | Six WordPress websites | 6 months, ongoing | Updates, security hardening, backups, troubleshooting and technical support |
| Complex WooCommerce maintenance | Three production WooCommerce websites with 47,774+ lines of custom code | 36 months, ongoing | Updates, custom code troubleshooting, staging deployments, security, backups and performance |
| Website stability and redesign | One WordPress website with recurring technical failures | Since September 2023 | Fixes, performance work, ongoing maintenance, hosting and email support |
Six Websites, One Maintenance Process
Professional Services Network — Six WordPress Websites
For a professional services organisation, we follow a consistent maintenance cycle across six WordPress websites. We take a full backup before changes, apply controlled updates, then check the homepage, navigation, key pages, forms, SSL and accessibility. A post-maintenance backup and report follow once the checks pass.
Security work is part of that routine. Administrator accounts use two-factor authentication, account permissions have been reviewed, and the ManageWP Worker plugin was removed to reduce third-party access. Shield Security findings are reviewed manually rather than accepted at face value, helping avoid unnecessary action on false positives.
The engagement has also included resolving plugin and theme compatibility issues, including caching and JavaScript or CSS conflicts, and moving enquiry forms to embedded Monday.com forms. Development and migration support have also been provided within the wider website network.
Three WooCommerce Stores with a Large Custom Codebase
Complex WooCommerce Maintenance — Three Production Stores
These three production stores contain 327 custom functions and more than 20 custom integrations. Over 36 months, major fixes and new features were tested on staging, approved by the client and then deployed to the live sites. Older PHP libraries and third-party scripts were handled as controlled upgrades: identify the dependency, test compatibility, update in a controlled environment and monitor afterwards.
After a system-level investigation across server, code and content, average page-load time moved from 3.60 seconds to 3.32 seconds. Results depend on the website and testing conditions, and this improvement should not be interpreted as a guaranteed outcome for other projects.
Stabilising a Site That Kept Failing
Website Stability and Ongoing Support
This project involved a WordPress website experiencing recurring white-screen errors, downtime and distorted layouts. The initial priority was to resolve critical faults, followed by work on performance and stability.
After the website had been running more reliably, a separate redesign project was commissioned. Ongoing technical support subsequently included hosting management and business email support.
About these examples: Results vary by website. These examples describe the types of work undertaken and are not guarantees of the same outcomes for other projects.
Frequently Asked Questions
Find answers to common questions about our white-label WordPress maintenance service, agency pricing, support scope and partnership process.
What Is White-Label WordPress Maintenance?
White-label WordPress maintenance allows your agency to outsource ongoing website maintenance to a specialist provider while retaining your client relationships and brand identity. We handle the agreed technical work behind the scenes, so your agency can offer maintenance services without managing every task in-house.
Can Our Agency Retain Direct Ownership of Client Relationships?
Yes. Your agency remains the primary point of contact for its clients. We work behind the scenes, and any direct client communication or client-facing activity is agreed with you in advance.
Which WordPress Maintenance Tasks Are Included?
Standard maintenance may include WordPress core, theme and plugin updates, backups, security checks, performance checks and maintenance-related troubleshooting, according to the agreed scope. Website redesigns, custom development, malware cleanup and complex recovery work are quoted separately where required.
Can You Support Multiple Client Websites?
Yes. We support agencies managing multiple WordPress websites. Our monthly per-website pricing is tiered by portfolio size, making it easier to plan maintenance costs as your client portfolio grows. Each website's agreed scope and requirements are confirmed before work begins.
How Are Plugin Conflicts and Website Errors Handled?
We assess the reported issue, review the available information and backups, and investigate the cause within the agreed maintenance scope. We then apply an appropriate fix where covered, test the result and report back. If the issue requires substantial custom development, specialist recovery or work outside the agreed scope, we discuss the proposed solution and cost with you before proceeding.
How Do You Manage Website Access and Credentials?
We use authorised accounts with permissions appropriate to the work, handle credentials through secure channels and limit access to what is needed for the agreed tasks. Access can be revoked when it is no longer required.
Do You Provide Maintenance Reports Under Our Agency’s Brand?
Reporting requirements can be discussed before the partnership begins. We will confirm the available reporting format and whether the requested agency branding can be accommodated as part of the agreed arrangement.
How Much Does White-Label WordPress Maintenance Cost?
Our monthly agency pricing is based on the number of websites: 1 website: $49 per website/month; 2–5 websites: $45 per website/month; 6–10 websites: $39 per website/month; 11–20 websites: $35 per website/month. For portfolios of 21 or more websites, we provide custom pricing. These rates cover agreed standard maintenance. Development, complex repairs, malware cleanup and emergency recovery are quoted separately when outside the agreed scope.
Can We Request Development Work Outside the Maintenance Scope?
Yes. Additional development, redesigns, new features and other work outside standard maintenance are treated as separate tasks or projects. We confirm the scope, estimated cost and approval before starting the additional work.
How Do We Start an Agency Partnership?
Contact us with details of your website portfolio, WordPress setup and support requirements. We will discuss your workflow, maintenance scope, access arrangements, reporting needs and applicable pricing before agreeing on the next steps.
Looking for a White-Label WordPress Maintenance Partner?
If maintenance is taking time your agency would rather spend elsewhere, we should talk. Tell us about your website portfolio, the support your clients expect and the way your team likes to work. We will show you how Pegasus can handle the technical side while your agency keeps its brand and its client relationships.
Discuss Your Agency Requirements